Membership Development

Members are the lifeblood…

of many nonprofit organizations.  If this is true for you, how do you know and cater to those that could benefit from the services and programs you provide?  Is your organization defining the industry and professional specific standards?  If the percentage of your overall budget relies mostly on membership dues, will your organization maintain its position in the marketplace if membership decreases substantially?   Does your “brand” awareness build member loyalty and future relevance?  Do the members in your organization feel that you truly value and understand them? If you are not sure how to answer these questions, AAG can help you!

• Assist in Identifying Who Your Members Really Are
• Membership Value Proposition Statement Development Assistance
• Analysis of Membership Growth Opportunities
  • Revenue Growth From Members
  • Increase Overall Membership
• Design Effective Recruitment and Retention Programs
• Membership Database Excellence
  • State-of-the-art Membership Database Knowledge
  • Inclusive of Up-to-date Prospective Members
  • Inclusive of Second, Third, and Fourth Tier Contacts Within a Company
  • Member Communication Records
  • Recruitment and Retention Statistics
• Excel at Member Relations With Prompt Response to Inquiries, Requests, etc.
• Effective Member Communication Plan
• Member Benefit Analysis and Development
  • Development and Evaluation of Member Surveys
  • Non-Dues Revenue Campaigns / Affinity Program Development
  • Developing Strategic Partners for Optimum Mutual Growth
  • Drive traffic to The Members-only Website (When Applicable)
• Component/Chapter Relations